Paralympics Ireland are pleased to announce Nestlé Cereals as the official ‘Breakfast Partner’ of the 2024 Irish Paralympic Team. The aim of the partnership is to encourage the nation to “Bring the Cheer” and support the team at the upcoming games in Paris this summer.
Fronting the campaign are Tokyo Paralympians Richael Timothy and Colin Judge whose introduction to the Games was a unique experience void of fans and support. They are both working towards the Games in Paris where fans, friends and family will be able to attend and cheer them on.
Nestlé Cereals will roll out special cereal boxes, featuring Nestlé Cereal Ireland Ambassadors para-table tennis champion Colin Judge and para-cyclist Richeal Timothy, offering fans the opportunity to win a chance to bring the cheer and support the athletes at the Games in Paris. In a first for the brand, boxes will also carry a message of support to the team ‘as Gaelige’.
Speaking about the announcement Jennifer Walsh, Country Manager, Nestlé Cereals said “We are delighted to come on board as the official “Breakfast Partner” for the Irish Paralympic Team and to play our part in supporting them as they prepare for one of the biggest events in the global sporting calendar.
“It is undoubtedly a once-in-a-lifetime opportunity with our athletes putting it all on the line, to represent our country at this year’s event. They have spent months and years preparing for this, putting in thousands of hours of dedication behind the scenes, and have endured many challenges along the way, battling to overcome obstacles and all so they can represent their country at the highest level and to the best of their ability. Moments like this remind one of the importance of support and what a crucial role it plays and how it can make such a positive difference.
“We as a nation understand the positive impact of support and for this year’s Games, we are encouraging the country to really get behind our athletes. It is important that we collectively lend our support, “Bring the Cheer” and show them that we are all there with them as they compete on the biggest stage. If you haven’t yet made your plans, start doing so now and “Bring the Cheer” as we prepare for Paris 2024 with Team Ireland.”
Stephen McNamara, CEO Paralympics Ireland said “We are delighted to announce this sponsorship with Nestlé Cereals. Having our Para Athletes represented on Nestlé’s instantly recognisable cereal boxes around the country provides fantastic visibility for disability sport. Our athletes competed in Tokyo in front of empty stands away from friends, family and supporters. This partnership will help to “Bring the Cheer” and provide the extra energy that they need to deliver on the biggest stage this summer.”
ABOUT NESTLÉ IN IRELAND
Nestlé Ireland is a subsidiary of Nestlé SA, the world’s leading nutrition, health and wellness company. Nestlé has over 70 brands across seven categories in the Irish market: beverage, confectionery, cereals, food, pet care, dairy and infant nutrition. Its iconic brands include NESCAFÉ®, KIT KAT®, ROWNTREE’S®, CHEERIOS®, MAGGI®, SMA® as well as BAKERS® and FELIX® pet food. Nestlé has a manufacturing site at Askeaton, Co Limerick. Nestlé employs over 700 people in Ireland.
