Paralympics Ireland title sponsor Permanent TSB has officially unveiled their new identity, with the bank to be known as PTSB from today.
The rebrand was announced the new brand and visual identity to staff at an event on Saturday at Dublin’s RDS.
PTSB is also adopting a new customer promise, Altogether More Human, reflecting its intentions as it becomes a full-service personal and business bank following the acquisition of the Ulster Bank retail, SME and asset finance businesses.
PTSB was unveiled as the title sponsor for both the Irish Olympic and Irish Paralympic teams in March 2022. It is the first ever title sponsor to partner with both organisations in an Olympic/Paralympic cycle.
Find out more about the rebrand here.