Paralympic Silver Medallist Nicole Turner, Ronan Grimes, Britney Arendse and Jordan Lee are among the eleven athletes named by Paralympic and Olympic Team Ireland title sponsor PTSB as its new brand ambassadors for what will be a special year.
PTSB announced its partnerships with the Olympic Federation of Ireland and Paralympics Ireland in March 2022, and today’s announcement further reinforces its support of Team Ireland leading into the 2024 Olympic and Paralympic Games in Paris.
In addition to supporting the athletes through to the Games next summer, PTSB is committed to continuing to provide a platform to showcase the phenomenal contribution that these athletes make to Irish sport.
The announcement follows the launch of the bank’s brand and customer positioning where it introduced its new brand name, visual identity and customer promise – Altogether more human – which represents PTSB’s commitment to bring the best of technology and their people together to solve real customer needs and deliver a better banking experience.
“As proud title sponsor of Team Ireland for both the Olympic and Paralympic Games, we are delighted to announce our support of these 11 world-class athletes today and officially welcome them to PTSB as our new brand ambassadors,” said CEO Eamonn Crowley.
“The sporting excellence demonstrated by each of them is an example of how drive, determination and resilience can achieve great heights. We are honored to be able to champion these exceptional individuals, as well as the whole of Team Ireland, as they get set to represent the country on the world stage in Paris next summer.”
“To have PTSB as Paralympics Ireland’s first-ever title sponsor is brilliant and I’m honored to be announced as one of the bank’s brand ambassadors today,” said Nicole Turner.
“The support PTSB has shown to date is incredible and means so much to my fellow athletes and I. The Paris Games are not a home Games, but they are close to home. Knowing the support we will have from PTSB, as well as from our families and friends, is incredible and I can’t wait to put on a good show and perform at my best next summer.”